An Experience Binar Product Management Course

This is a retrospective of the Binar Product Management course that serves both as a review and as a testimony to the course itself. The course aims to introduce digital product management that is designed so that people with little to no knowledge of digital product management can follow the course nicely.

In a nutshell, the course is divided into 11 main parts each corresponding to a few materials with 1 chapter that took about 2 weeks each. We start the course by overviewing all of the materials that we will learn in the next few months (note that the course consisted of 11 chapters, which means this would take 22 weeks to complete), and then each chapter will deep dive into specific materials.

An Intro to Business and Tech

We start with an intro to the business and the tech terms, to serve as a general understanding of the topic itself, like how the business itself works and the tech terms we often find in digital product management. And finally how to work on data to generate effective qualitative and quantitative data.

Design Thinking, Design Sprint, and Research Method

These three focus on the process of solving a problem, finding a solution and also helping you to do it right while also being able to back it up with relevant data. Design thinking focuses on being able to tackle an unknown problem nicely, design sprint touch on how to handle those things as quick as possible while still maintaining good reasonable ideas, and finally research to back up your assumptions.

Prioritization, Prototype, Usability Testing and Heuristic Evaluation

Discussing how we can segment a product development based on the urgency and the "worth" of a segment by using various frameworks and how to use the best one given the circumstances, this will help us in terms to do meaningful work and avoid wasting important resources.

Prototype refers to the mid-phase of product management, after doing hypothesis and demand testing to present a workable solution for the pilot users or internal feedback, here we discuss how to build low-fidelity and high-fidelity prototypes.

Usability testing refers to the usability of the product itself, by testing it against the developed prototypes and building unit tests and scenarios based on that prototype. The last is a heuristic evaluation a set of best practices to evaluate existing UI/UX design.

SDLC, Agile, and Waterfall

This section focuses on SDLC and the various principles of the software development lifecycle.  The software development lifecycle itself focuses on the cycle of developing a digital product, software in particular and knowing the difference between agile and waterfall.

Agile and Waterfall refers to a different set of "principles" in which agile as the name implies doing things iteratively and cyclically, agile itself is meant to help developer adapt to the unpredictable world, guiding us to build segmentally and incrementally waterfall in which nearly all things are already calculated from the ground up.

Feasibility Study, Quality Assurance and Product Roadmap

In this material, we discuss the feasibility study (Self-explanatory), and quality assurance of the product itself by building test scenarios and unit tests. Ended with building a roadmap for an application that we meant to improve from the previous chapter PRDs

Revenue Management, Pitching, and Networking

These materials discuss revenue management in a shallow context coupled with digital marketing on a deeper (but not diving deep into it). and this is also the last set of materials we get before the final project closing it with an introduction to LinkedIn, a CV review, and how to pitch properly.

As this mark (nearly) the end of a semester (which means the course itself is coming to a close) I'd like to say thank you to our beloved facilitator of PM-1 from batch-3 MBKM product management course from Binar academy, also a wholesome thank you from for my university and the government of Indonesia for giving me this nice opportunity.

And that's it, may you have a nice day waiting ahead for you dear reader.